Here it is, right now, at a price that will surprise you .  Protect those memories from growing old and looking low quality as the world marches towards a future of large screen TVs and High Definition movies and video.  Don't entrust your video to only DVD, it is inferior in every way, including image quality as well as durability.

BluRay Advantages: Highest possible image quality, up to 4x the resolution of DVD and even more than that increase in image quality due to less compression than DVD. CD Quality Sound Highly Improved durability of the disks.